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Brand assets

Logo and brand assets

Here you can download 10 October's logo and brand assets. Use them when you arrange your own event or tell people about the movement, so that everything holds together visually.

Logos

All files are SVG and can be scaled up as much as you like without going blurry. Use the dark version on a light background and the white one on dark.

Intro films

The film that greets visitors on 10oktober.se, in three languages and two formats. You are welcome to use them in your own channels.

Guidelines

Colours

  • Canvas Background

    #F9F8F6

  • Primary Text & Body Content

    #001433

  • Color Accents & Tonal Gradients

    Blue

    Royal Blue Accent

    #395AFA

    #B2DBFF

    #D9EDFF

  • Green

    Deep Teal

    #014D52

    #B8DAB9

    #E4F0E4

  • Yellow

    Vibrant Warm Yellow

    #F7C64F

    #FEE8AC

    #FEF5DC

  • Coral

    Warm Coral

    #FF7350

    #FFC1B2

    #FFE8E2

  • Purple

    Deep Plum

    #562F82

    #CFBDE3

    #F4EFF9

Typography

  • Headlines: Libre Baskerville. Elegant, editorial, expressive and human-centred.
  • Body and interface: Inter. Clean, highly legible, modern sans-serif.